{"product_id":"frio","title":"FRIO","description":"\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"prose text-center\"\u003e\n\u003cp class=\"h4\"\u003e\u003cstrong\u003eFIND YOUR FEEL\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003eWE USE MATERIAL WEIGHT, TWIST RATE \u0026amp; DIAMETER CHANGES TO CREATE \u0026amp; DIAL IN ROPES FOR ALL ROPING STYLES \u0026amp; ROPER BUILDS\/MOBILITY.\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=1440\" alt=\"\" srcset=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=300 300w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=400 400w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=500 500w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=600 600w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=800 800w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=1000 1000w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=1200 1200w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-2.png?v=1770999167\u0026amp;width=1400 1400w\" width=\"1440\" height=\"1800\" loading=\"lazy\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 4)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prose text-center\"\u003e\n\u003cp class=\"h4\"\u003e\u003cstrong\u003eWOUND TO LAST\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003eCOILS AND EYE ARE FACTORY-TRUED \u0026amp; SET BY HAND. THIS MEANS NO BREAK-IN IS REQUIRED, JUST ROPE. SAVING YOUR ROPE’S LONGEVITY.\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=1440\" alt=\"\" srcset=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=300 300w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=400 400w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=500 500w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=600 600w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=800 800w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=1000 1000w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=1200 1200w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-3.png?v=1770999167\u0026amp;width=1400 1400w\" width=\"1440\" height=\"1800\" loading=\"lazy\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 4)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prose text-center\"\u003e\n\u003cp class=\"h4\"\u003e\u003cstrong\u003eALL BITE, NO BARK\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003eWE COMBINE TEXTURED SHELL FIBERS AROUND PRECISELY WOUND CORDAGE TO PROVIDE DEFINED CROWNS \u0026amp; IMPROVE HORN GRIP.\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multi-column__item  snap-center group\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\u003cimg src=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=1440\" alt=\"\" srcset=\"https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=300 300w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=400 400w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=500 500w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=600 600w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=800 800w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=1000 1000w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=1200 1200w, https:\/\/www.lonestarropes.com\/cdn\/shop\/files\/Frio-Page-Lower-Content-4.png?v=1770999167\u0026amp;width=1400 1400w\" width=\"1440\" height=\"1800\" loading=\"lazy\" sizes=\"(max-width: 699px) 53vw, (max-width: 999px) 38vw, calc((100vw - 3rem * 2) \/ 4)\" class=\"zoom-image group-hover:zoom\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"prose text-center\"\u003e\n\u003cp class=\"h4\"\u003e\u003cstrong\u003eSTEADY SHOOTER\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6\u003eTHE SHELL AND CORE FIBERS ARE COMBINED AT A SPECIFICALLY MATCHED RATE TO ACHIEVE A PERFECTLY BALANCED ROPE.\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Town \u0026 Country Western Wear","offers":[{"title":"32 \/ XS","offer_id":47949440680148,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true},{"title":"32 \/ MS","offer_id":47949440712916,"sku":null,"price":44.99,"currency_code":"USD","in_stock":false},{"title":"36 \/ XS","offer_id":47949440745684,"sku":null,"price":46.99,"currency_code":"USD","in_stock":false},{"title":"36 \/ MS","offer_id":47949440778452,"sku":null,"price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/1222\/7284\/files\/FRIO_18_png.webp?v=1772402839","url":"https:\/\/townandcountrywesternwear.com\/products\/frio","provider":"Town \u0026 Country Western Wear","version":"1.0","type":"link"}